Day 2 Key notes included a presentation from the newly created German Easy to Read Concept. "Leichte Sprache". They have published a large text on 'how to write in German Easy to Read'.
A few papers discussed working with people with lower literacy skills.
Belgium - Van Der Waarde - Plain Language in health: Can understandable information improve the use of medicines by patients? This was developed from the graphic designer perspective, with lots of insights into how to get images to work for the content.
Germany - Weigard/Zschorlicj - Head lice: Nothing to be ashamed of. Evidence based health information for hard to reach target groups. Important message: websites do not work for this target group!!!
Ireland - Lane/Droog - Men's Cancer Prevention and Health Literacy. Discussed how information needs to be presented differently for men - use of easy to read language; humour, positive messages and infographics. Interestingly they have their images on the Right side of pages. Love to chat more....
Australia - Basterfield – Workshop – Improve Communication- Improve Customer Relationships. For those that came a great discussion on how the strategies for interactive communication are as relevant and as important as our written messages. Working with participants who have English as a 2nd. 3rd or 4th language was great fun, as we tried to identify simple everyday words for complex ones!.
Australia – Basterfield – Who is my Customer. A thought provoking paper, which people afterwards commented they had no idea or hadn’t realised the vulnerable people I write Easy English for, is (i) out there and (ii) as prevalent as it is.
A couple of papers I missed , but want to catch up with...
Sweden - Jaensson Introducing a new grant to new target groups. Unfortunately I didn’t get to this paper as I was chairing another session. Looking forward to the PPT and a follow up with Annasara;
Germany – Frohlich – Capito – Easy to read . Practical experiences.
Based on digital experiences. Development of the ‘çapito’ method and quality standards.